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Acosta, A.R., Del Rosario, A.M.J., Guevara, S.K.D., Salazar, J.K.R. and Arcinas, M.M. 2025. Stardom and Spending: Correlating the Influence of Celebrity-Based Product Placements in ABS-CBN Films on Fan-Consumer Purchasing Intentions and Behaviors. International Journal of Multidisciplinary: Applied Business and Education Research. 6, 4 (Apr. 2025), 1758-1770. DOI:https://doi.org/10.11594/ijmaber.06.04.16.