Styaningrum, E. D. .; Suleman, D.; Haryati, R. A. .; Wianti, W. .; Sofyanty, D. . Exploring The Role of Emotional Triggers and Advertising Authenticity on Purchase Intention Through Short Video Marketing in Indonesia. Int. J. Multidiscip. Appl. Bus. Edu. Res. 2025, 6 (11), 5671-5686. https://doi.org/10.11594/ijmaber.06.11.26.