Suleman, D., Zuniarti, I., Puspasari, A., Joesah, N., & Hakim, L. (2025). Scroll, Click, Buy: The Influence of Digital Marketing, Engagement, and Brand Awareness on Gen Z Indonesia’s Purchase Intentions. International Journal of Multidisciplinary: Applied Business and Education Research, 6(11), 5751-5764. https://doi.org/10.11594/ijmaber.06.11.30