ADEDEJI , Amos Ojo. Effectiveness Of Celebrity Endorsement on Advertisement in Achieving Consumer Brand Preference. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 2, n. 12, p. 1469–1481, 2021. DOI: 10.11594/10.11594/ijmaber.02.12.19. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/275. Acesso em: 16 feb. 2026.