GUINTO, Arman L.; ALCANTARA, Antonio N. The Kentucky Fried Chicken Integrated Marketing Communications Mix Strategy and Its Sales Revenue, Profitability, and Market Share. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 3, n. 4, p. 710–716, 2022. DOI: 10.11594/ijmaber.03.04.20. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/370. Acesso em: 24 jan. 2026.