CAMPANER, Jonnicko P.; LICAYAN, Lovely Mae A.; MEDECILLO, Mary Shielo P.; SOROÑO, Myca; VILLELA, Niña Venus. TikTok Strategies for Nurturing Business Viability for Online Start-Up Sellers in Cebu City Philippines. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 6, n. 1, p. 208–212, 2025. DOI: 10.11594/ijmaber.06.01.14. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/2025. Acesso em: 24 jan. 2026.