ACOSTA, Arabella R.; DEL ROSARIO, Aliyah Monina J.; GUEVARA, Sofia Kristen D.; SALAZAR, Jeremy Kirsten R.; ARCINAS, Myla M. Stardom and Spending: Correlating the Influence of Celebrity-Based Product Placements in ABS-CBN Films on Fan-Consumer Purchasing Intentions and Behaviors. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 6, n. 4, p. 1758–1770, 2025. DOI: 10.11594/ijmaber.06.04.16. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/2466. Acesso em: 13 feb. 2026.