KANGLEON, Ma. Yassah R.; POLINAR, Mark Anthony N.; DELANTAR, Alexander Franco A. The Influence of Promotional Discounts, Perceived Scarcity, and Emotional Appeal on the Purchase Intention of College Students at a State University in Cebu City. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 6, n. 10, p. 4988–4995, 2025. DOI: 10.11594/ijmaber.06.10.11. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/2847. Acesso em: 23 jan. 2026.