STYANINGRUM, Etik Dwi; SULEMAN, Dede; HARYATI, Raden Ati; WIANTI, Wiwin; SOFYANTY, Devy. Exploring The Role of Emotional Triggers and Advertising Authenticity on Purchase Intention Through Short Video Marketing in Indonesia. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 6, n. 11, p. 5671–5686, 2025. DOI: 10.11594/ijmaber.06.11.26. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/2780. Acesso em: 23 jan. 2026.