BACUS, Diana Marie A.; NARSICO, Peter G. Complementary Roles of Brand Familiarity and Brand Differentiability in BIM Software Purchase Decisions Among Selected Architectural and Construction Firms. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 7, n. 10, p. 4504–4519, 2026. DOI: 10.11594/ijmaber.07.10.18. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/3716. Acesso em: 24 oct. 2026.