S. C. S. C. Yong, X. Gao, and W. S. Poh, “The Effect of Influencer Marketing on Consumer Engagement and Brand Loy-alty”, Int. J. Multidiscip. Appl. Bus. Edu. Res., vol. 5, no. 7, pp. 2357–2364, Jul. 2024, doi: 10.11594/ijmaber.05.07.02.