Adedeji , Amos Ojo. “Effectiveness Of Celebrity Endorsement on Advertisement in Achieving Consumer Brand Preference”. International Journal of Multidisciplinary: Applied Business and Education Research 2, no. 12 (December 21, 2021): 1469–1481. Accessed February 16, 2026. https://ijmaberjournal.org/index.php/ijmaber/article/view/275.