Vergara, Raymond Allan G., and Kimberly Christie S. Vergara. “Storytelling in the Classroom: Why It Matters in Event Marketing Education”. International Journal of Multidisciplinary: Applied Business and Education Research 4, no. 8 (August 25, 2023): 2847–2852. Accessed March 25, 2026. https://ijmaberjournal.org/index.php/ijmaber/article/view/1113.