Adedeji AO. Effectiveness Of Celebrity Endorsement on Advertisement in Achieving Consumer Brand Preference. Int. J. Multidiscip. Appl. Bus. Edu. Res. [Internet]. 2021 Dec. 21 [cited 2026 Feb. 16];2(12):1469-81. Available from: https://ijmaberjournal.org/index.php/ijmaber/article/view/275