SULEMAN, Dede; ZUNIARTI, Ida; PUSPASARI, Aprilia; JOESAH, Nurzalinar; HAKIM, Lukman. Scroll, Click, Buy: The Influence of Digital Marketing, Engagement, and Brand Awareness on Gen Z Indonesia’s Purchase Intentions. International Journal of Multidisciplinary: Applied Business and Education Research, Malang, Indonesia, v. 6, n. 11, p. 5751–5764, 2025. DOI: 10.11594/ijmaber.06.11.30. Disponível em: https://ijmaberjournal.org/index.php/ijmaber/article/view/2781. Acesso em: 23 jan. 2026.