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Feb 13, 2022
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Abstract
The purpose of this study is to find out the best marketing 4.0 brand model in Indonesia, not just a brand that is a symbol of the current development of technology or industry 4.0. Marketing is a major part of the progress of a company, along with the development of technology, marketing becomes the main problem of survival of a company. Marketing 4.0 is the right answer in helping to solve these problems, especially in building a company brand. But how to build the right Marketing 4.0 so that the brand becomes the main breath of the company. The method used is a qualitative case study method, which describes in detail a program. The results of this study show an invention for the best Marketing 4.0 brand model in Indonesia, so it is expected to be a model for the company's progress in this 4.0 industry.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Ardiansyah, T., Zulfikar, I., & Awaloedin, D. T. (2022). The Best Marketing 4.0 Brand Model in Indonesia. International Journal of Multidisciplinary: Applied Business and Education Research, 3(2), 278-287. https://doi.org/10.11594/ijmaber.03.02.13
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Tomic, A., & Supin, M. (2019). Increasing website traffic of woodworking company using digital marketing methods. Acta Facultatis Xylologiae Zvolen, 61(2).
Ueda, T., & Ban, H. (2018). Active Learning on Digital Marketing for Advertising A University Museum Exhibition. In 22nd International Conference on Knowledge-Based and Intelligent Information and Engineering Systems, KES 2018.
Wendt, L. M., Griesbaum, J., & Kölle R. (2016). Product advertising and viral stealth marketing in online videos: A description and comparison of comments on YouTube. Aslib Journal of Information Management, 68 (3).
Armstrong, G., Adam, S., Denize, S., Volkov, M., & Kotler., P. (2018). Principle of marketing (seventh ed). Malaysia: Pearson. https://doi.org/781488611841
Bandur, A. (2019). Penelitian Kualitatif studi multi disiplin keilmuan dengan NVivo 12 plus. Jakarta: Mitra Wacana Media.
Bowden, J., & Mirzaei, A. (2021). Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives. European Journal of Marketing. https://doi.org/10.1108/EJM-01-2018-0007
Bughin, J. (2015). Brand success in an era of digital Darwinism. Mckinsey Quarterly.
Carvalho, S., & J.V. Carvalho. (2020). The implications of digital marketing and e-commerce in the tourism sector growth. Smart Innovation, Systems and Technologies, 171, 161–170.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation and practice. Pearson.
Chen, M. K. (2016). Dynamic pricing in a labor market: Surge pricing and flexible work on the Uber platform. In Proceedings of the 2016 ACM conference on economics and computation.
Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60.
Dumitriu, D., Militaru, G., Deselnicu, D. C., Niculescu, A., & Popescu, M. A. (2019). A perspective over modern SMEs: Managing brand equity, growth and sustainability through digital marketing tools and techniques. Sustainability, 11(7).
Erdmann, A., & J.M. Ponzoa. (2021). Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA. Technological Forecasting and Social Change, 162.
Harrison, D. E., & Hair, J. (2017). The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth. Journal of Marketing Channels, 24(1).
Ho C.W., & Wang, Y.-B. (2020). Does social media marketing and brand community play the role in building a sustainable digital business strategy?(. Sustainability, 12(16).
K. Goodrich, Schiller, S., & Galletta D. (2011). Intrusiveness of online video advertising and its effects on marketing outcomes. In International Conference on Information Systems 2011, ICIS 2011.
Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
Kotler, P. T., & Armstrong, G. (2018). Principles of Marketing (17th Editi). usa: Pearson Education.
Kumar, R. (2011). Research Methodology, a step by step guide for beginners (Third Edit). Sage Publication.
Leland, K. tiber. (2016). the brand mapping strategy Design, build, and accelarate your brand. Entrepreneur prass. https://doi.org/978-1-61308-339-0
Lou, C., & Xie, Q. (2020). Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty. International Journal of Advertising.
Petit, O., Velasco, C., & Spence, C. (2019). Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. Journal of Interactive Marketing, 45, 42–61.
Purbasari, I. Y., Sugiarto, & Alit, R. (2019). Product Design Assistance Activities and Product Innovation Counseling and Digital Marketing in Community Service in Rejowinangun Village, Kademangan Sub-District, Blitar Regency. In International Seminar of Research Month Science and Technology for People Empowerment.
Ritter, T. (2020). Reclaiming or rebranding marketing: implications beyond digital. AMS Review, 10(3), 311–314.
Ryan, D. (2014). Understanding Digital Marketing Marketing strategies for engaging the digital generation (Third edit). London UK: Kogan Page Limited. https://doi.org/978 0 7494 7102 6
Safanta, A., Shihab, M. R., Budi, N. F. A., Hastiadi, F. F., & Budi, I. (2018). Digital marketing strategy for laboratories marketplace. In International Conference on Information System, Computer Science and Engineering 2018, ICONISCSE 2018. Institute of Physics Publishing. https://doi.org/10.1088/1742-6596/1196/1/012078
Shabrina, V. G. (2019). Pengaruh Revolusi Digital terhadap Pemasaran dan Perilaku Konsumen. Jurnal Pewarta Indonesia, 1(2). https://doi.org/10.25008/jpi.v1i2.16
Sharma, R. S., Morales-Arroyo, M., & Pandey, T. (2011). The emergence of electronic word-of-mouth as a marketing channel for the digital marketplace. Journal of Information, Information Technology, and Organizations, 6, 41–61.
Srikanth Reddy, N. (2020). Particle Swarm Optimized Neural Network for Predicting Customer Behaviour in Digital Marketing. In Proceedings of the 2nd International Conference on Inventive Research in Computing Applications, ICIRCA 2020 (pp. 70–77).
Suh, T., & Chow, T. . (2021). Developing a digital marketing tool for ethnic ventures’ mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10–21.
Suryadi, D., Hana, A., Rachman, V., Barlian, J., Anggoro, A., Banirestu, H., … Handayani, sri niken. (2019). Menjadi merk juara di era marketing 4.0. Swa 22.
Tenghe, A., & M. He. (2010). A newly products exhibition mode of digital musical instruments marketing in network enivomen. In 1st International Conference on E-Business and E-Government, ICEE 2010.
Tomic, A., & Supin, M. (2019). Increasing website traffic of woodworking company using digital marketing methods. Acta Facultatis Xylologiae Zvolen, 61(2).
Ueda, T., & Ban, H. (2018). Active Learning on Digital Marketing for Advertising A University Museum Exhibition. In 22nd International Conference on Knowledge-Based and Intelligent Information and Engineering Systems, KES 2018.
Wendt, L. M., Griesbaum, J., & Kölle R. (2016). Product advertising and viral stealth marketing in online videos: A description and comparison of comments on YouTube. Aslib Journal of Information Management, 68 (3).