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Oct 12, 2022
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Abstract
Development communication is realized in extension, and extension activities are also DevCom in nature. This study aimed to describe and narrate that development communication is practiced and realized through extension in Batangas State University – The Philippines’ National Engineering University, CALABARZON, Philippines. This study utilized the descriptive-narrative research design in a qualitative approach. Various literature of the Extension Service Office and DevCom of BatStateU were collected to answer the research objectives. Interview-conversations were also conducted among university extension officials and development communication faculty. It was found out that BatStateU has a rich historical development up to what it is now as The National Engineering University. It offers 12 extension agenda plus 1 - to be approved by the University Board of Regents. And lastly, values and concepts that comprised development communication based from Quebral’s definition in 2012 were embodied in the practice of extension in BatStateU.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Medina, B. (2022). Development Communication and Extension: The Case of a Premier State University in CALABARZON, Philippines. International Journal of Multidisciplinary: Applied Business and Education Research, 3(10), 1895-1905. https://doi.org/10.11594/ijmaber.03.10.06
References
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Gooden, Susan T. (2015). Race and Social Equity: A Nerv-ous Area of Government. Routledge. pp. 13–18. ISBN 978-1-31-746145-6.
CDC-UPLB. College of Development Communication Who We Are
Tapang-Lopez, MC. (2022). Addressing the Challenges in Extension Program Implementation. Unpublished Presentation: Centro Escolar Las Pinas.
Baconguis, RDT. (2010). Issues and Challenges in the Governance of the Philippine Agricultural Extension System. Unpublished Professorial Chair: University of the Philippines Los Baños, Laguna.
National Institute of Food and Agriculture - United States Department of Agriculture. Extension.
Commission on Higher Education. Roadmap for Public Higher Education Reform.
CHED Memorandum Order No. 08, series of 2008. Guide-lines for the CHED Outstanding Extension Program Award.
Nassaji, H. Qualitative and descriptive research: Data type versus data analysis. Language Teaching Re-search 2015, Vol. 19(2) 129 –132.
Overcash, J. Narrative research: a review of methodology and relevance to clinical practice. Critical Reviews in Oncology/Hematology, Volume 48, Issue 2, 2003, Pages 179-184, ISSN 1040-8428, https://doi.org/10.1016/j.critrevonc.2003.04.006.
Quebral, Nora C. (1972–1973). "What Do We Mean by 'Development Communication'?". International Development Review. 15 (2): 25–28.
Mefalopulos, Paolo (2008). Development Communication Sourcebook: Broadening the Boundaries of Commu-nication. Washington DC: International Bank for Reconstruction and Development/The World Bank. p. 224. ISBN 978-0-8213-7522-8.
CHED Memorandum Order No. 08, series of 2010. Re-vised Guidelines for the Outstanding Higher Educa-tion Institution (HEI) Extension Program Award.
Tapang-Lopez, MC. (2022). Addressing the Challenges in Extension Programs Implementation. Unpublished Presentation: Centro Escolar Las Pinas.
Medina, BO. Community Engagement of State Universi-ties and Colleges in the Philippines: Towards So-cially and Culturally Responsible Research and Ex-tension Initiatives. International Journal of Ad-vanced Research and Publications. April 2019, Vol-ume 3, Issue 4, pp. 20-25.
Ongkiko, IVC. & Flor, AG. (2006). Introduction to Devel-opment Communication. Diliman Quezon City, Phil-ippines: University of the Philippines Open Uni-versity.
BatStateU. (2012). Extension Services Manual. Un-published Manual: Batangas State University - The National Engineering University, Rizal Avenue, Ba-tangas City.
UNESCO. (2011). Technical and Vocational Education and Training for the Twenty-First Century: Re-vised Recommendation concerning Technical and Vocational Education.
Zimmerman, M.A., Israel, B.A., Schulz, A. et al. Further explorations in empowerment theory: An empiri-cal analysis of psychological empower-ment. American Journal of Community Psychology 20, 707–727 (1992). https://doi.org/10.1007/BF01312604
Amah, E., Nwuche, CA. & Chukuigwe, C. Result Oriented Target Setting and Leading High-Performance Teams. Industrial Engineering Letters, ISSN 2224-6096 (Paper) ISSN 2225-0581 (online) 2013, Vol.3, No.9, pp. 47-59.
MyCommunicationLab. PART ONE. Foundations of Hu-man Communication - The Essentials of Human Communication.
Paechter, C. & Marguerite, A. (2020) Communities of Practice of Transition: An Analytical Framework for Studying Change-Focussed Groups. Sociologi-cal Research Online 2021, Vol. 26(2) pp. 360–376.
National Economic Development Authority. (2021). Statement on the 2021 first semester official poverty statistics Socioeconomic Planning Secretary Karl Kendrick T. Chua.
United Nations. SDG 1 - NO POVERTY - end poverty in all its forms everywhere.
Statista & IMF. (October, 2012). Growth of the global gross domestic product (GDP) from 2017 to 2027.
Gooden, Susan T. (2015). Race and Social Equity: A Nerv-ous Area of Government. Routledge. pp. 13–18. ISBN 978-1-31-746145-6.
CDC-UPLB. College of Development Communication Who We Are
Tapang-Lopez, MC. (2022). Addressing the Challenges in Extension Program Implementation. Unpublished Presentation: Centro Escolar Las Pinas.