Disney Magic through the Disney Guest Experience
DOI:
https://doi.org/10.11594/ijmaber.04.05.21Keywords:
Customer experience, Disney, Experiential marketingAbstract
This study discusses how Disney delivers a unique and memorable guest experience. Through subjective personal introspection, it examines Disney's approach to co-creating a profound guest experience. The Disney guest experience is profound because it delivers an experience that touches on all six dimensions of an experience: sensorial, emotional, cognitive, pragmatic, lifestyle, and relational.
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