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Mar 18, 2023
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Abstract
This qualitative case study explores the purchase motivations and collecting behavior of self-assessed Funko Pop collectors. It finds that the individual collector's self-identification influences individual purchase and collection decisions. It also finds that social collecting behaviors may influence individual collecting behavior, suggesting that collecting communities may establish collecting norms and experiences. This study maps out the collecting experience, provides a unique perspective on social collecting behaviors, explores the nuances of the collecting experience, and recommends potential direction for managers.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Vergara, R. A. G., & Santos , J. E. (2023). Understanding the collecting experience: purchase motivations and social collecting behaviors. International Journal of Multidisciplinary: Applied Business and Education Research, 4(3), 763-773. https://doi.org/10.11594/ijmaber.04.03.09
References
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Chaney D, Lunardo R, Mencarelli R (2018) Consumption experience: past, present and future. Qualitative Market Research: An International Journal. 21(4): 402-420. https://doi.org/10.1108/QMR-04-2018-0042
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Formanek, R (2012) Why they collect: Collectors reveal their motivations. Interpreting objects and collec-tions. 339-347.
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Holbrook MB, Hirschman EC (1982) The experiential aspects of consumption: Consumer fantasies, feel-ings, and fun. Journal of consumer research. 9(2): 132-140. https://doi.org/10.1086/208906
Hughes, N., & Hogg, M.K. (2006). Conceptualizing and exploring couple dyads in the world of collecting. ACR North American Advances: 124-131
Keller KL (1993) Conceptualizing, measuring, and man-aging customer-based brand equity. Journal of marketing. 57(1): 1-22. https://doi.org/10.1177/002224299305700101
Kinni T (2011) Be Our Guest: Revised and Updated Edi-tion: Perfecting the Art of Customer Service. Dis-ney Electronic Content.
Langner S, Hennigs N, Wiedmann KP (2013) Social per-suasion: targeting social identities through social influencers. Journal of Consumer Marketing. 30(1): 31-49. https://doi.org/10.1108/07363761311290821
Long MM, Schiffman LG (1997) Swatch Fever: An allego-ry for understanding the paradox of collecting. Psychology & Marketing. 14(5): 495-509. https://doi.org/10.1002/(SICI)1520-6793(199708)14:5<495::AID-MAR4>3.0.CO;2-3
McIntosh WD, Schmeichel B (2004). Collectors and Col-lecting: A Social Psychological Perspective. Leisure Sciences. 26(1): 85-97. https://doi.org/10.1080/01490400490272639
Muensterberger W (2014) Collecting: An unruly passion. Princeton University Press.
Patton MQ (2002) Qualitative evaluation and research methods. SAGE Publications, Inc.
Pine BJ, Gilmore JH (1998) Welcome to the experience economy. Harvard Business Review. 76(4) 97-105.
Price LL, Arnould, EJ, Folkman Curasi C (2000). Older consumers' disposition of special possessions. Journal of consumer research. 27(2): 179-201. https://doi.org/10.1086/314319
Ramaswamy V (2009) Co-creation of value—towards an expanded paradigm of value creation. Marketing Review St. Gallen. 26(6): 11-17. https://doi.org/10.1007/s11621-009-0085-7
Rossman JR, Duerden MD (2019) Designing experiences. Columbia University Press.
Rubel, P., & Rosman, A. (2001). The collecting passion in America. Journal of Social and Cultural Anthropol-ogy. 313-330.
Sichtmann C, Davvetas V, Diamantopoulos A (2019) The relational value of perceived brand globalness and localness. Journal of Business Research, 104, 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Slater JS (2000) Collecting the real thing: A case study exploration of brand loyalty enhancement among Coca-Cola brand collectors. ACR North American Advances. 202-208
Slater JS (2001) Collecting brand loyalty: A comparative analysis of how Coca-Cola and Hallmark use col-lecting behavior to enhance brand loyalty. Ad-vances in Consumer Research 28:362-369.
Spaid, BI (2018) Exploring consumer collecting behav-ior: a conceptual model and research agenda. Journal of Consumer Marketing. 35(6): 653-662. https://doi.org/10.1108/JCM-05-2017-2224
Yin, RK (2014) Case study research: Design and meth-ods. Sage publications.
Belk RW, Wallendorf M, Sherry J, Holbrook M, Roberts S (1988) Collectors and Collecting. Dluth. Advances in Consumer Research, 15.
Belk, RW, Wallendorf M, Sherry JF, Holbrook MB. Col-lecting in a Consumer Culture. In: Belk R eds (1991) SV - Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey, eds. Russell Belk, Provo, UT : Association for Con-sumer Research. 178-215.
Carey C (2008) Modeling collecting behavior: The role of set completion. Journal of Economic Psychology. 29(3): 336-347. https://doi.org/10.1016/j.joep.2007.08.002
Chaney D, Lunardo R, Mencarelli R (2018) Consumption experience: past, present and future. Qualitative Market Research: An International Journal. 21(4): 402-420. https://doi.org/10.1108/QMR-04-2018-0042
Danet B, Katriel T (1994) No two alike: play and aesthet-ics in collecting. In Interpreting objects and collec-tions. Routledge. 232-251.
Formanek, R (2012) Why they collect: Collectors reveal their motivations. Interpreting objects and collec-tions. 339-347.
Gao L, Huang Y, Simonson I (2014) The Influence of Ini-tial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing. 78(6): 143-156. https://doi.org/10.1509/jm.13.0475
Gentile C, Spiller N, Noci G (2007) How to sustain the customer experience:: An overview of experience components that co-create value with the custom-er. European Management Journal. 25(5): 395-410. https://doi.org/10.1016/j.emj.2007.08.005
Guba EG, Lincoln YS (1981) Effective evaluation: Improv-ing the usefulness of evaluation results through responsive and naturalistic approaches. Jossey-Bass.
Guba EG, Lincoln YS (1994) Competing paradigms in qualitative research. Handbook of qualitative re-search. 2: 163-194
Holbrook MB, Hirschman EC (1982) The experiential aspects of consumption: Consumer fantasies, feel-ings, and fun. Journal of consumer research. 9(2): 132-140. https://doi.org/10.1086/208906
Hughes, N., & Hogg, M.K. (2006). Conceptualizing and exploring couple dyads in the world of collecting. ACR North American Advances: 124-131
Keller KL (1993) Conceptualizing, measuring, and man-aging customer-based brand equity. Journal of marketing. 57(1): 1-22. https://doi.org/10.1177/002224299305700101
Kinni T (2011) Be Our Guest: Revised and Updated Edi-tion: Perfecting the Art of Customer Service. Dis-ney Electronic Content.
Langner S, Hennigs N, Wiedmann KP (2013) Social per-suasion: targeting social identities through social influencers. Journal of Consumer Marketing. 30(1): 31-49. https://doi.org/10.1108/07363761311290821
Long MM, Schiffman LG (1997) Swatch Fever: An allego-ry for understanding the paradox of collecting. Psychology & Marketing. 14(5): 495-509. https://doi.org/10.1002/(SICI)1520-6793(199708)14:5<495::AID-MAR4>3.0.CO;2-3
McIntosh WD, Schmeichel B (2004). Collectors and Col-lecting: A Social Psychological Perspective. Leisure Sciences. 26(1): 85-97. https://doi.org/10.1080/01490400490272639
Muensterberger W (2014) Collecting: An unruly passion. Princeton University Press.
Patton MQ (2002) Qualitative evaluation and research methods. SAGE Publications, Inc.
Pine BJ, Gilmore JH (1998) Welcome to the experience economy. Harvard Business Review. 76(4) 97-105.
Price LL, Arnould, EJ, Folkman Curasi C (2000). Older consumers' disposition of special possessions. Journal of consumer research. 27(2): 179-201. https://doi.org/10.1086/314319
Ramaswamy V (2009) Co-creation of value—towards an expanded paradigm of value creation. Marketing Review St. Gallen. 26(6): 11-17. https://doi.org/10.1007/s11621-009-0085-7
Rossman JR, Duerden MD (2019) Designing experiences. Columbia University Press.
Rubel, P., & Rosman, A. (2001). The collecting passion in America. Journal of Social and Cultural Anthropol-ogy. 313-330.
Sichtmann C, Davvetas V, Diamantopoulos A (2019) The relational value of perceived brand globalness and localness. Journal of Business Research, 104, 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Slater JS (2000) Collecting the real thing: A case study exploration of brand loyalty enhancement among Coca-Cola brand collectors. ACR North American Advances. 202-208
Slater JS (2001) Collecting brand loyalty: A comparative analysis of how Coca-Cola and Hallmark use col-lecting behavior to enhance brand loyalty. Ad-vances in Consumer Research 28:362-369.
Spaid, BI (2018) Exploring consumer collecting behav-ior: a conceptual model and research agenda. Journal of Consumer Marketing. 35(6): 653-662. https://doi.org/10.1108/JCM-05-2017-2224
Yin, RK (2014) Case study research: Design and meth-ods. Sage publications.