Transformative learning in the online classroom: A marketing educator’s autoethnographic account
DOI:
https://doi.org/10.11594/ijmaber.04.07.24Keywords:
Event marketing education, Transformational learning, Transformational teachingAbstract
This autoethnographic account is a critical reflection on my experience teaching online classes during the pandemic. It is a narrative of my transformation through the 28 months of teaching events marketing courses through the online distance learning modality. I learned that as a marketing educator, my role is to help students develop positive perspectives, attitudes, and behaviors about learning by providing the conditions conducive for a meaningful learning experience. However, as an educator, a student’s learning experience is not my sole responsibility because the learning experience is co-created with the student. My role is an educator is to provide them with opportunities, tools, and knowledge to help them make the most out of their learning experience.
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