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Abstract
This study explores the experiences of women entrepreneurs in Pagadian City, focusing on their challenges, motivations, and achievements. Women entrepreneurs play a vital role in the local economy, yet they often face unique struggles that require perseverance and innovation. Through interviews and observations, this research examines their personal and professional journeys, shedding light on the factors that influence their entrepreneurial ventures. The findings reveal that women entrepreneurs in Pagadian City encounter various challenges, including financial limitations, intense market competition, and societal expectations regarding gender roles. Despite these obstacles, many have demonstrated resilience and adaptability, utilizing innovative strategies to grow their businesses. Support systems, such as family, community networks, and local organizations, play a significant role in their success. This study also uncovers the motivations that drive these women to pursue entrepreneurship, such as achieving financial independence, fulfilling personal aspirations, and providing for their families. Their stories reflect the importance of empowerment, determination, and creativity in overcoming barriers and building sustainable enterprises. The insights from this research aim to inspire aspiring women entrepreneurs and encourage policymakers and organizations to create initiatives that address the needs of women-owned businesses. By fostering a supportive environment, these efforts can contribute to the growth of the local economy and promote gender equality in entrepreneurship.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Tan-awon, G. K., Baldado, L. E., Santillan, J. A. M. P., Sumicad Jr., E. H., & Batingal, A. V. T. (2025). Exploring the Experiences of Women Entrepreneurs in Pagadian City. International Journal of Multidisciplinary: Applied Business and Education Research, 6(4), 2045-2058. https://doi.org/10.11594/ijmaber.06.04.32
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Basaffar, A. A., Niehm, L. S., & Bosselman, R. (2018). Saudi arabian women in entre-preneurship: challenges, opportuni-ties and potential. Journal of Develop-mental Entrepreneurship, 23(02), 1850013. https://doi.org/10.1142/s1084946718500139
Brush, C., Edelman, L. F., Manolova, T., & Wel-ter, F. (2018). A gendered look at entre-preneurship Ecosystems. Small Business Economics, 53(2), 393–408. https://doi.org/10.1007/s11187-018-9992-9
Cabrera, E. M., & Mauricio, D. (2017). Factors affecting the success of women’s entre-preneurship: a review of literature. Inter-national Journal of Gender and En-trepreneurship, 9(1), 31-65. https://doi.org/10.1108/IJGE-01-2016-0001
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Crittenden, V. L., Crittenden, W. F., & Ajjan, H. (2019). Empowering women microen-trepreneurs In emerging economies: The role of information communications technology. Journal of Business Research, 98, 191–203. https://doi.org/10.1016/j.jbusres.2019.01.045
Dalimunthe, R. F., Zulkarnain, S. H., Siahaan, E., Nauly, M., Nawi, A. S., & Siregar, H. (2023). Empowering Women Entrepreneurs: En-hancing competency and capacity through university education. TEM Jour-nal, 22082216. https://doi.org/10.18421/tem12431
Daño-Luna, M., & Caliso, R. a. C. (2019). Barri-ers to Scaling-Up of Women-Owned SMEs in the The Philippines. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3377016
Fatima, N., & Ali, R. (2023). How businesswomen engage customers on social media ?. Spanish Journal of Marketing-ESIC, 27(2), 221-240. https://doi.org/10.1108/SJME-09-2021-0172
Feder, E. S., & Niţu-Antonie, R. D. (2017). Con-necting gender identity, entrepreneurial training, role models and Intentions. In-ternational Journal of Gender and Entre-preneurship, 9(1), 87- 108. https://doi.org/10.1108/IJGE-08-2016-0028
Foss, L., Henry, C., Ahl, H., & Mikalsen, G. H. (2019). Women’s entrepreneurship poli-cy research: A 30-year review of the evi-dence and critique. Small Business Eco-nomics, 53(2), 409–429. https://doi.org/10.1007/s11187-018-9993-8
Gano-An, J. C., & Gempes, G. P. (2020). The Suc-cess and Failures of Sari- Sari Stores: Ex-ploring The Minds of Women Micro-Entrepreneurs. Holistica – Journal of Business and Public Administration, 11(2), 25–51. https://doi.org/10.2478/hjbpa-2020-0017
Ghouse, S., McElwee, G., Meaton, J., & Durrah, O. (2017). Barriers to rural wome entrepreneurs In Oman. International Journal of Entrepreneurial Behaviour & Research, 23(6), 998–1016. https://doi.org/10.1108/ijebr-02-2017-0070
Gódány, Z., & Mura, L. (2021). Success from the perspective of female entrepreneurs. En-trepreneurship and Sustainability Issues, 9(2) 521. https://doi.org/10.9770/jesi.2021.9.2(34)
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