Planting and Sowing Seeds of Hope: A Case Study on the Resonance of Tagline to Learners
DOI:
https://doi.org/10.11594/10.11594/ijmaber.02.11.11Keywords:
Hope, Organizational Action Plan, Seeds of Hope, TaglineAbstract
This research aimed to identify the resonance of the tagline on the students of Ignacio B. Villamor Senior High School. The researchers utilized the case study as the method of the study. The participants of the study are students-at-risk of dropping out, SSG students, and honor students in second quarter of S.Y. 2020-2021. There are 108 students who became the participants of the study. To gather data, the researchers used purposive sampling in the study. It is a non-probability sampling. The researcher identified common codes, categories, and themes. Aside from these, the researchers included statements of the participants of the study; but, their names are not identified to maintain confidentiality. The researchers proposed an organizational action plan based on themes emerged from the study.
Downloads
References
2. DeCarlo, M. (2021, April 29). Sampling in qualitative research. Social Sci LibreTexts.https://socialsci.libretexts.org/Bookshelves/Social_Work_and_Human_Services/Scientific_Inquiry_in_Social_Work_(DeCarlo)/10%3A_Sampling/10.02%3A_Sampling_in_qualitative_research
3. Crossman, A. (2020, March 19). What You Need to Understand About Purposive Sampling. ThoughtCo. https://www.thoughtco.com/purposive-sampling-3026727
4. Snyder, C. R. (2021). Adult Hope Scale | Positive Psychology Center. Positive Psychology Center. https://ppc.sas.upenn.edu/resources/questionnaires-researchers/adult-hope-scale
5. Houston, E. B. (2020, September 1). What is Hope in Psychology + 7 Exercises & Worksheets. PositivePsychology.Com. https://positivepsychology.com/hope-therapy/
6. Widmer, B. (2019, August 1). What Is A Tagline? A 3-Step Plan To Create An Amazing Business Tagline. Sumo. https://sumo.com/stories/what-is-a-tagline
7. Pope, J. (2021, May 4). Creating a Professional Services Tagline. Hinge Marketing. https://hingemarketing.com/blog/story/developing-tagline-professional-services-firm
8. Gunelius, S. (n.d.). Using Taglines to Build Stronger Brands - Part 4. AYTM. Retrieved June 9, 2021, from https://aytm.com/blog/using-taglines-to-build-stronger-brands-part-4/
9. Eisenach, D. (2019, July 9). 12 Exceptional International School Website Taglines. Blog. https://www.finalsite.com/blog/p/%7Eboard/b/post/12-exceptional-international-school-website-taglines
10. Features Of A Successful Educational Program. (2017). Atlantis Going Beyond. Retrieved November 1, 2021, from https://atlantisresearch.in/features-of-educational-program/
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).