Stakeholder Readiness of Farm Tourism in the 1st District of Zambales
DOI:
https://doi.org/10.11594/ijmaber.07.10.23Keywords:
Farm tourism, stakeholder readiness, agritourism, community readiness, Farm-Based respondents, Barangay-Based respondents, ZambalesAbstract
This study assessed stakeholder readiness for farm tourism development in selected farms in the 1st District of Zambales, specifically in San Marcelino, Castillejos, and Subic. It described the profile of respondents, determined readiness in terms of awareness and knowledge, willingness and support, skills and service capability, resources and infrastructure, governance and collaboration, and risk, safety, and standards compliance, and tested differences in readiness across groups defined by selected profile variables. The study used a quantitative descriptive-comparative design and structured questionnaires with a four-point Likert scale. The respondents were ninety (90) stakeholders composed of eighteen (18) Farm-Based respondents and seventy-two (72) Barangay-Based respondents from six selected farms and host communities. Findings showed that Farm-Based respondents demonstrated Very High Readiness, with an overall weighted mean of 3.713. At the same time, Barangay-Based respondents also demonstrated Very High Readiness, with an overall weighted mean of 3.716. The combined overall readiness was Very High, with a mean of 3.715. Overall readiness did not significantly differ across the tested profile variables. However, significant differences were found in selected readiness dimensions: respondent group for willingness and support, and for risk, safety, and standards compliance; age group for governance and collaboration; and length of residence among Barangay-Based respondents for governance and collaboration and for risk, safety, and standards compliance. The study concludes that stakeholders are generally prepared to support farm tourism development, provided that capability building, infrastructure support, safety orientation, and Farm-Based and Barangay-Based coordination are continuously strengthened.
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Copyright (c) 2026 Ronel S. de Guzman, Rhia May Abrajano, Marielle Cacho, Jessa Mae Esteban, Rovic John Garduque, Angelo Padua, Jann Rhye Posa, Jezreel Warrick
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