Tax Fairness and Tax Morality as Perceived by Private Higher Education Institution Instructors in Tagum City
DOI:
https://doi.org/10.11594/Keywords:
Tax fairness, Tax morality, Tax compliance, Theory on planned behavior, Tagum City, Davao del NorteAbstract
This study investigated the relationship between tax fairness and tax morality among private higher education institution instructors in Tagum City, and sought to fill the gaps in the existing literature. The study also identified the indicators of tax fairness that had the greatest influence on the tax morale of the respondents. The adapted and modified questionnaire was tested for validity and reliability before being used to collect data from 220 private HEI instructors across 8 colleges in the city. This study, using a quantitative correlational research design, employed the following statistical tools: mean, Pearson-r, and multiple regression analysis. The results of this study revealed that tax fairness and tax morality are significantly related with an r-value of 0.621 and a p-value of 0.001. The general fairness, vertical fairness, and administrative fairness, 3 of 5 indicators of tax fairness, were also found to influence tax morale significantly. Through the lens of the Theory of Planned Behavior, the results suggest that an individual's perception of taxes plays a crucial role in promoting voluntary compliance with the fiscal framework. As the perception of tax fairness increases, instructors' tax morale also increases. Thus, the government should prioritize transparency and efficiency within tax authorities and across their operations to boost voluntary tax compliance among private HEI instructors. It is also recommended that tax authorities improve the tax system by simplifying the filing process, enhancing transparency in revenue allocation, and refining the apportionment of the tax burden among taxpayers.
Downloads
References
1. Hinolan, R. 2024 Is the current Philippine Tax System Fair to Filipinos?, The City Rat. Retrieved June 26, 2025, from https://thecityrat.com/2024/09/01/philippine-tax-system-fair-enough-filipino/
2. Ravishankar, A. (2021). Anita Ravishankar. [online] Tax Policy Center. Available at: https://taxpolicycenter.org/author/anita-ravishankar [Accessed March 2025].
3. PIDS (2019). [ANALYSIS] How the TRAIN law worsened poverty, inequality. [online] www.pids.gov.ph. Available at: https://www.pids.gov.ph/details/analysis-how-the-train-law-worsened-poverty-inequality.
4. CPBRD (2025). REFORM DIRECTIONS IN FINANCIAL SECTOR TAXATION. [online] Available at: https://cpbrd.congress.gov.ph/pb2023-03-reform-directions-in-financial-sector-taxation/ [Accessed Mar. 2025].
5. Doerrenberg, P. and Peichl, A. (2017). Progressive taxation and tax morale. Public Choice, [online] 155(3/4), pp.293–316. doi:https://doi.org/10.2307/42003102.
6. Castañeda, N (2023) Fairness and tax morale in developing countries - studies in Comparative International Development, SpringerLink. Retrieved February 11, 2025, from https://doi.org/10.1007/s12116-023-09394-z
7. OECD (2019) What drives people and businesses to pay tax? (https://www.oecd.org/content/dam/oecd/en/publications/reports/2019/09/tax-morale_8d593d89/f3d8ea10-en.pdf), March 2025
8. Mcgee, R.W. and Achim, M.V (2023). How Serious is Tax Evasion? A Survey of Philippine Opinion [online] doi:https://doi.org/10.13140/RG.2.2.17983.28323.
9. Pardisi, A. & McGee, R.W. (2024). How Serious is Tax Evasion: A Survey of Australian Opinion. In R.W. McGee & J. Shopovski (Eds.). The Ethics of Tax Evasion: Country Studies. Switzerland: Springer.
10. Dy, RV 2024, Taxing times for tax evaders; Understanding Tax Evasion, Grant Thornton Philippines. Retrieved February 10, 2025, from https://www.grantthornton.com.ph/insights/articles-and-updates1/lets-talk-tax/taxing-times-for-tax-evaders-understanding-tax-evasion/
11. Puklavec, Z, Stavrova, O, Kogler, C & Zeelenberg, M 2025, Exploring the morality of tax morale. Retrieved February 11, 2025, from DOI:10.1002/casp.70042
12. Bello, U, Dandago, KI & Samaila, IA 2023, Hierarchical Component Model Approach on Tax Fairness, Public Governance Quality and Tax Compliance: A Mediating Role of Tax Morale, ESI Publications. Retrieved February 5, 2025, from https://doi.org/10.4038/kjm.v12i3.7766
13. Supriyati, Hapsari, I & Nahumury, J 2024, The influence of trust in the government, perceived fairness, and tax morale on taxpayer compliance: Implications for Budget Formation, Public and Municipal Finance. Retrieved February 14, 2025, from https://dx.doi.org/10.21511/pmf.13(2).2024.11
14. Bureau of Internal Revenue 2023 BIR Home - Bureau of Internal Revenue. Retrieved February 24, 2025, from https://www.bir.gov.ph/bir-annual-report?q=Bir
15. USAFacts 2024, Who pays the most income tax?, Retrieved February 14, 2025, from https://usafacts.org/articles/who-pays-the-most-income-tax/
16. Susilawati, N 2018, Teacher’s Will to Promote Tax: A Preliminary Evidence to Build Tax People in Indonesia through Community Partnership. KnE Social Sciences, [online] 3(10), p.510. Retrieved February 14, 2025, from https://doi.org/10.18502/kss.v3i10.2931.
17. Hauptman L, Žmuk B & Pavić I (2024) Tax compliance in Slovenia: An empirical assessment of tax knowledge and fairness perception, MDPI. DOI: 10.3390/jrfm17030089
18. Bhandari P & Nikolopoulou K (2023) What is a likert scale? | guide & examples, Scribbr. 0 https://www.scribbr.com/methodology/likert-scale/, February 10, 2025
19. Taherdoost H (2022) What are Different Research Approaches? Comprehensive Review of Qualitative, Quantitative, and Mixed Method Research, Their Applications, Types, and Limitations. [online] DOI:10.30564/jmser.v5i1.4538
20. Field A (2024) Discovering Statistics Using IBM SPSS Statistics,] SAGE Publications https://uk.sagepub.com/en-gb/eur/discovering-statistics-using-ibm-spss-statistics/book285130, February 10, 2025
21. Faizal SM, Zaini RM & Somasundaram NR (2021) Tax Awareness and Tax Knowledge of Students at Secondary School Level in Malaysia, International Business Education Journal, [online] 14(1), pp.65–70. DOI: 10.37134/ibej.vol14.1.5.2021
22. Banfi T (2020) A Fair Tax (System) or an Ethical Taxpayer?, www.researchgate.net/publication/295856515_A_fair_tax_system_or_an_ethical_taxpayer, December 4, 2025.
23. Mebratu AA (2024) “Theoretical Foundations of Voluntary Tax Compliance: Evidence from a Developing Country.” Humanities and Social Sciences Communications, vol. 11, no. 1, 25, pp. 1–8, www.nature.com/articles/s41599-024-02903-y, DOI: 10.1057/s41599-024-02903-y.
24. Marshall ME, Farrar JM, Massey DW, Thorne L, Wu A and Buic T (2024) In All Fairness: A Meta-Analysis of Tax Fairness–Tax Compliance Literature. Behavioral research in accounting, pp.1–26. DOI: 10.2308/bria-2022-040.
25. Aw, Irving, et al (2020) “Designing Interest and Tax Penalty Regimes.” IMF Elibary, Mar. 2020, www.elibrary.imf.org/view/journals/008/2019/001/article-A001-en.xml, December 4, 2025
26. Nadia F, Erwin S, Nurkholis and Khoiru Rusydi M (2025) The role of perceived fairness, trust, and motivation on tax compliance. [online] AESS Publications. Available at: https://archive.aessweb.com/index.php/5002/article/download/5393/8257, December 21, 2025
27. Gangl, K., Hofmann, E. and Kirchler, E. (2021). Tax authorities’ interaction with taxpayers: A conception of compliance in social dilemmas by power and trust. New Ideas in Psychology, 37, pp.13–23. doi:https://doi.org/10.1016/j.newideapsych.2014.12.001.
28. Naslia FAP and Yulianti Y (2024) Tax Fairness and Public Perception: A Comparative Literature Review. Advances in Taxation Research, [online] 2(2). DOI: 10.60079/atr.v2i2.294.
29. Alimbudiono RS. and Jie M (2024) The effect of taxpayers’ attitudes, subjective norms and perceived behavioral control on individual tax compliance moderated by religiosity in Surabaya DOI: 10.56943/joe.v3i1.472
30. Salsabilla P, Cahyadi LDR, and Artaningrum RG (2022) Pengaruh Sikap, Norma Subjektif Dan Kontrol Keperilakuan Yang Dipersepsikan Terhadap Kepatuhan Wajib Pajak Umkm Di Kota Denpasar. Jurnal Ekonomi Dan Pariwisata, Vol. 7(No. 1), 40–48.https://jurnal.undhirabali.ac.id/index.php/pariwisata/article/view/1736, December 4, 2025
31. Prastika AW and Trisnaningsih S (2023) The influence of attitudes, subjective norm, and behavior control on individual taxpayer compliance with moral obligations as moderation, East Asian Journal of Multidisciplinary Research. DOI: 10.55927/eajmr.v2i6.4461
32. Yucedogru R (2016) Understanding tax morale and tax compliance of owner-managers of small companies, Researchgate. https://www.researchgate.net/publication/306320590_Understanding_tax_morale_and_tax_compliance_of_owner-managers_of_small_companies, February 2025
33. Santoso A, Susanto S, Pratito RDW, Vydia V, and Gusmao C (2024) The Influence of Personal Norms and Tax Compliance Intentions on The Tax Compliance Behavior of MSME Actors. Jurnal Aplikasi Bisnis dan Manajemen. DOI: 10.17358/jabm.10.3.748
34. Marfiana A, Widyastuti T and Darmansyah D (2025) The effect of social norms and perceived justice through personal norms and Government Trust on voluntary tax compliance with patriotism and tax morale as moderating variables, Journal of Governance, Taxation and Auditing https://www.journalkeberlanjutan.com/index.php/JoGTA/article/view/1669, December 4, 2025
35. Shaharuddin NS, Palil MR, Ramli R and Maelah R (2023) Understanding tax compliance among sole proprietors: A theory of planned behaviour analysis, Journal of Management and Muamalah https://jmm.uis.edu.my/index.php/jurnal/article/view/178, December 4, 2025
Statistics LibreTexts (2024) 12.5: Interpretation of r-Values. [online] Available at: https://stats.libretexts.org/Bookshelves/Introductory_Statistics/Statistics%3A_Open_for_Everyone_(Peter)/12%3A_Bivariate_Correlation/12.05%3A_Interpretation_of_r-Values.
36. Luthfiana DN, Andika A, Najmudin M & Nugroho JP (2023) Socialization of Taxation As A Moderating Variable In The Application of The Theory Of Planned Behavior To Taxpayer Compliance, Dinasti International Journal of Economics, Finance & Accounting, 4(3), pp.434–453 DOI: 10.38035/dijefa.v4i3.1872
37. Alexander P, Balavac M, Mukherjee S & Massey (2018) Tax Morale: Framing and Fairness Tax Morale: Framing and Fairness. DOI: 10.1016/j.ecosys.2021.100936
38. Williams C (2020) An Institutional Theory of Tax Non- Compliance in Bulgaria: a Tax Morale Approach. Economic Alternatives, (1), pp.33–49 DOI: 10.37075/ea.2020.1.02.
39. Kim Y & Wan H (2022) The effect of fairness on tax morale in South Korea: a framed question approach, International Review of Economics, 69(1), pp.103–123 DOI: 10.1007/s12232-022-00387-3
Downloads
Published
Data Availability Statement
No
Issue
Section
Categories
License
Copyright (c) 2026 Mary Cris L. Luzada, Andre M. Alesna, Cris Lyka V. Caresosa

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).














