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Nov 12, 2022
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Abstract
The One Town One Product (OTOP) is a program of the Philippines wherein enterprises sell their products that are available within their localities. This study aimed in determination of challenges and opportunities experienced by these enterprises in Cavite. The researchers used descriptive-correlational design, purposive sampling and flexible data survey approaches through questionnaires. The proponents found that most of the OTOP enterprises were operating young, their initial capital is Php 300,000.00 below and most of the enterprises have one to nine employees. The participants of the study experienced challenges in production, reduction on manpower, establishing funds for employee-support, managing their flow of funds, attracting new customers, ensuring the health and well-being of the people. Moreover, the correlation results were insignificant. Thus, all null hypotheses are accepted. The outcome of this research study serves as a baseline for policy intervention and strategic implementation for rebound strategies among the pandemic hit enterprises.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Tadeo, J. B., & Muralla, D. S. (2022). Opportunities and Challenges of Selected One Town One Product Enter-prises in Selected Towns of Cavite Amidst Pandemic. International Journal of Multidisciplinary: Applied Business and Education Research, 3(11), 2255-2265. https://doi.org/10.11594/ijmaber.03.11.12
References
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Sattayathamrongthian, M., & Vanpetch, Y. (2019). Local Entrepreneurial Projects Failure in Thailand: The Case of Suphanburi OTOP. International Academic Conference on Educational & Social Innovations. https://conferaces.com/index.php/journal/article/view/121.
Alarca, J. M., Katigbak, J. R., Martin, M. A., & Tadeo, J. B. (2022). The Market Environment Innovation of General Trias City: A Baseline Study of Micro, Small and Medium Enterprises’ Awareness and Readiness Towards Smart City Project. Asia Pacific Journal of Academic Research in Business Admin-istration, 8(1).
Ismail, F., Nasuredin, J., Zhi Zhi, L. (2021). Impact of Pandemic Covid-19 On Human Resources Man-agement. Universiti Tun Hussein Onn Malaysia Publisher’s Office. https://publisher.uthm.edu.my/periodicals/index.php/ahcs/article/view/642/785.
Chattinnawat, W., Phanphet, S., Sukprasert, N., Suttipong, R., & Wangmai, A. (2019). Factor Affecting Elderly Consumer Buying Attitude on Thailand OTOP Product. International Journal of Engineering and Advanced Technology. https://www.ijeat.org/wp-content/uploads/papers/v9i1/A9437109119.pdf.
Engidaw, Abriham. (2020). Small Business and Their Challenges During COVID-19 Pandemic in Devel-oping Countries; in Case of Ethiopia. Research Square. https://www.researchsquare.com/article/rs-100081/v1.
Alao, B. & Gbolagade, O. (2020). Coronavirus Pandemic and Business Disruption: The Consideration of Ac-counting Roles in Business Revival. International Journal of Academic Multidisciplinary Research. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3614521.
Jaiborisudhi, W., & Kitipadung, J. (2020). OTOP Herbal Cosmetics: Problems and Product Development Guidelines for Entrepreneurs. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand. https://so02.tci-thai-jo.org/index.php/apheitvu/article/view/245937.
Sitabutr, V. and Deebhijarn, S. (2017). Community-based enterprise export strategy success: Thailand’s OTOP branding program. Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 13(3). https://doi.org/10.22004/ag.econ.264706.
Soriano, Jerome. (2019). Key Success Factors and Entrepreneurial Orientations of The Beneficiaries of the One Town, One Product (OTOP) Program in the Province of Tarlac. Review of Integrative Business and Economics Research. https://www.google.com/url?sa=t&source=web&rct=j&url=http://buscompress.com/uploads/3/4/9/8/34980536/riber_8-s2_04_h18-053_38-83.pdf&ved=2ahUKEwj4wrPzx7TwAhVNVH0KHRznBSEQFjAAegQIBhAC&usg=AOvVaw2AN4PtETDlUc9-ryfH3QPu
Tabisola, Christian Thom. (2019). Socio-Economic Im-pact of One-Town-One-Product (OTOP) Entrepre-neurial Program in Region 1 Philippines. Journal of Contemporary Issues in Business and Govern-ment. https://cibg.org.au/index.php/cibg/article_8519_177f1cc3823c203fed1bb36eb01bf1a4.pdf
Du, J., Godinic, D., Jakhongirov, I., Khan, M., Obrenovic, B., Tsoy, D. (2020) Sustaining Enterprise Opera-tions and Productivity during the COVID-19 Pan-demic: “Enterprise Effectiveness and Sustainability Model. MDPI Open Access Journal. https://www.mdpi.com/2071-1050/12/15/5981
Abu-Mater, W., Afifa, M., Alghazzawi, M. (2021). The Impact of COVID-19 Pandemic on Small and Medi-um Enterprises in Jordan. ResearchGate. https://www.researchgate.net/publication/352559801_The_Impact_of_COVID-19_Pandemic_on_Small_and_Medium_Enterprises_in_Jordan
Ibrahim, Kamaluddin, Mas’ad, Mintasrihardi, & Syuku-riadi. (2020). Community Empowerment Pattern Through Village-Owned Enterprise Strategy in the Gold Mine Area of West Sumbawa, Indonesia. IOP Conference Series: Earth and Environmental Sci-ence. https://iopscience.iop.org/article/10.1088/1755-1315/413/1/012036/pdf.
Rao, L., Shinozaki, S. (2021). COVID-19 Impact on Micro, Small, and Medium-Sized Enterprises under the Lockdown: Evidence from a Rapid Survey in the Philippines. Asian Development Bank. https://www.adb.org/publications/covid-19-impact-msme-under-lockdown-evidence-rapid-survey-philippines.
Sattayathamrongthian, M., & Vanpetch, Y. (2019). Local Entrepreneurial Projects Failure in Thailand: The Case of Suphanburi OTOP. International Academic Conference on Educational & Social Innovations. https://conferaces.com/index.php/journal/article/view/121.
Alarca, J. M., Katigbak, J. R., Martin, M. A., & Tadeo, J. B. (2022). The Market Environment Innovation of General Trias City: A Baseline Study of Micro, Small and Medium Enterprises’ Awareness and Readiness Towards Smart City Project. Asia Pacific Journal of Academic Research in Business Admin-istration, 8(1).
Ismail, F., Nasuredin, J., Zhi Zhi, L. (2021). Impact of Pandemic Covid-19 On Human Resources Man-agement. Universiti Tun Hussein Onn Malaysia Publisher’s Office. https://publisher.uthm.edu.my/periodicals/index.php/ahcs/article/view/642/785.
Chattinnawat, W., Phanphet, S., Sukprasert, N., Suttipong, R., & Wangmai, A. (2019). Factor Affecting Elderly Consumer Buying Attitude on Thailand OTOP Product. International Journal of Engineering and Advanced Technology. https://www.ijeat.org/wp-content/uploads/papers/v9i1/A9437109119.pdf.
Engidaw, Abriham. (2020). Small Business and Their Challenges During COVID-19 Pandemic in Devel-oping Countries; in Case of Ethiopia. Research Square. https://www.researchsquare.com/article/rs-100081/v1.
Alao, B. & Gbolagade, O. (2020). Coronavirus Pandemic and Business Disruption: The Consideration of Ac-counting Roles in Business Revival. International Journal of Academic Multidisciplinary Research. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3614521.
Jaiborisudhi, W., & Kitipadung, J. (2020). OTOP Herbal Cosmetics: Problems and Product Development Guidelines for Entrepreneurs. Journal of Business Administration The Association of Private Higher Education Institutions of Thailand. https://so02.tci-thai-jo.org/index.php/apheitvu/article/view/245937.
Sitabutr, V. and Deebhijarn, S. (2017). Community-based enterprise export strategy success: Thailand’s OTOP branding program. Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 13(3). https://doi.org/10.22004/ag.econ.264706.
Soriano, Jerome. (2019). Key Success Factors and Entrepreneurial Orientations of The Beneficiaries of the One Town, One Product (OTOP) Program in the Province of Tarlac. Review of Integrative Business and Economics Research. https://www.google.com/url?sa=t&source=web&rct=j&url=http://buscompress.com/uploads/3/4/9/8/34980536/riber_8-s2_04_h18-053_38-83.pdf&ved=2ahUKEwj4wrPzx7TwAhVNVH0KHRznBSEQFjAAegQIBhAC&usg=AOvVaw2AN4PtETDlUc9-ryfH3QPu